The crisis will be back. What is to be done? 

A crisis can ruin a business of any size. There is a threat of losing everything. This book offers 121 practical tips from a business owner who has overcome three crises. How to survive on your own and save your business. What to do when everyone around you is going crazy. How to find a way to earn in a crisis and go for it. How to act during a crisis and what steps to take after it is over. The recommendations given in the book are useful for businesses of any size and market niche.

Frequency and Causes of Crises

The Economy is a big roulette game

Run uphill from a tsunami

Substitution or destitution?

Kinds of crises

"Business Resection" or Ways to Cut Spending

Take urgent action!

Crisis as foothold for new victories

Survival of the Most Adaptable and Nimble

Beware of banking minefields

Cheating the death of business

Transcending Routine Products and Familiar Markets

Thunderstorm not a conflagration

Turf wars

Pushing the boundaries

Crises are Bulldozers of Change – Let’s Learn to Handle Them

The Great Depression as disaster reference

Loyal customers will be back

Stay cool about the demand

About the Author