The art of winning. The Startup Guide

This book is about setting up your own business and what is the best way to start if you have made up your mind. Multiple tips of the author are illustrated by 25 years of experience and urge the reader to perform gap analysis if you are in the business and contain recommendations on avoiding typical mistakes or misconceptions found in American books, and dispel the myths that armchair business wizards create. First published in 2017.

Preface

Start-up money. Not the most important thing in business

One of a hundred

From a leader to an entrepreneur

Being a “composer”

Are you an entrepreneur or a manager?

How to manage the first profits

Gold weight

The two faces of credit services

A business partner: help or burden?

Hired workers: make or buy

Forming a team

Down with the revolutionaries

When people are leaving you

Branding – a huge deceit or solid security?

Business jackals

On family and friends in business

About the author